www.justbetrue.com

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JRockA is a man of many trades with endless innovative ideas to bring more light and inspiration to the world. Born on the birthday of his father, he was passed down with the passion for life and creation. During his childhood years, many of his family road trips were spent listening to legendary artists such as Bob Marley, Bob Dylan, and John Lennon. He was raised in Massachusetts where he spent much of his adolescent years writing poetry and rhymes, freestyling, drawing and spray painting graffiti style art, as well as entering and winning many different styles of art competitions. As a mischievous youth, JRockA was a rebel and known as the class clown truly a born entertainer. He was given nicknames such as Kaotik and House Party as he was constantly entertaining others no matter where it was. With his love for music and arts, he found his muse in the hip hop world. In his early teens, he was first inspired by the likes of artists such as Tribe Called Quest, De La Soul, Def Squad, KRS-One, Nas, and Wu-Tang. J RockA was so passionate about hip hop music that by the age of 20, all local record store workers knew that he would be there every Tuesday to pick up all of the new underground and mainstream hip hop albums available. As he has appreciated all aspects of the artists deeply from the album art to the lyrical content and the production. In college, his rhyming and graffiti styles evolved in the hills of Providence, RI amongst a diverse culture that heavily influenced his freedom of self expression. Underground roots and influences grew larger with the likes of Blackstar, Common, The Roots, Slum Village, Outkast, J-Live, Rawkus Records Emcees, Hieroglyphics, & so many others. By 2001, he moved away from the Northeast to set out on a musical journey to seek what was awaiting... from central Florida to southern California inspiration was everywhere... Now in San Francisco, since 2006, J RockA decided to take his music a little more serious by planting some seeds for a record label he would launch almost two years later. In spring of 2008, J formed JUST BE Records an independent record label that stands for Justice, Unity, Strength, in Truth to be Blessed Eternally. Dabbling in all types of different musical genres over the years, he has laid down vocal flows for numerous varieties of styles, tempos, and melodies. Evolving from an analog Tascam four track recorder(1999) to live studio sessions with over ten different live acoustic instruments(2008) to a basic set-up mic and a PC. RockA has chosen to utilize the gift of music on earth to assist humanity in a major vibrational shift centered in unity in diversity through universal technology and communication. J RockA is Justice. He is a gifted emcee from a fire spittin rap style to straight laid back chillin'. His lyrics are always profound with Truth that resonates deep as he has vast overstanding of many aspects of life and the universe through his messages. By studying sound one can begin to overstand that resonating melodic patterns and phrases, poetic words align higher frequencies that unlock keys hidden deep in the human subconscious through the media of music. CHANGE can occur through this mysteriously amazing medium that is so profound and long awaited that one cannot currently comprehend the amazing changes and shifts that will happen.

Sarai Knowledge

From the fiery sign of the Aries cycle, cries of laughter and joy echo amidst the islands of the Philippines where Sarai Knowledge was given birth. She was born among a long bloodline of musicians and singer/songwriters and started singing since before she could speak words. Fortunate opportunities from the Divine allowed her family to relocate to the United States. It was at the age of four when Sarai arrived in the jazzy streets of New Orleans. Surrounded by creative souls and free spirits, inspiration sparked in her young heart from the collective dreams and hopes of incredible jazz musicians. It was from those years where the root of her love for Nina Simone, Billie Holiday, Louis Armstrong, and many more began. Following where the economy was booming, Sarai's family relocated to the northeast where she arrived in Massachusetts at the age of nine. The beautiful four seasons inspired the moods of acoustic, funk, classics, and pop. Her father raised her on sounds such as Cat Stevens, The Beatles, The Police, etc. and her mothers constant beautiful singing of inspirations such as Whitney Huston, Diana Ross, Sade, etc. Sarai was fortunate to have such influences. Being nurtured in a predominately religious household, she was raised with a spiritual upbringing although she never accepted everything the way it was and always asked questions. In church she began performing at the early age of nine in choir and plays and even taking organ lessons. It was at the age of 12 when Sarai became a straight hip hop junkie from the first sound of Me, Myself, and I. With her deep influences from George Clinton, emerged the findings of De La Soul and Tribe Called Quest. It became a ritual where every Tuesday she would be the first one at the local record store awaiting new hip hop albums to release. Sarai became a disciple of their teachings and took in all the positive knowledge from her musical mentors. Music became her life and pure focus. Expanding her musical gifts, Miss Knowledge bought her first acoustic guitar at 15. Her drive and passion gave her the ability to teach herself to play the guitar, write songs and rhymes, as well as poetry. In high school, she took drama and music class, participated in every talent show and school play, while still actively involved in church choir. Throughout college, Sarai attended The Royal Academy of Performing Arts where she took vocal lessons and always made time to perform at open mics. After Sarai achieved her bachelors degree, she quickly moved to California. From San Diego to San Francisco, the streets were alive and filled with all creative passions of art and music. She was immediately filled with inspiration and began performing at cafes, and clubs while also volunteering throughout the community. Throughout time she worked with various uplifting programs such as Youth Speaks poetry organization, Hurricane Katrina Relief foundations, Homeless Outreach programs, and working with the Boys and Girls club fundraisers where she was even blessed to work with one her long time role models, The RZA. While working with many talented musicians and emcees and always seeking knowledge, Sarai spent much of her time playing the guitar, the piano, and learning to play the djembe and the didgeridoo. In 2006 Sarai began to take her music career seriously and started recording at various studios throughout San Francisco, Los Angeles, and New York from styles of acoustic, soul, hip hop, reggae, dub, jazz and meditation. She was blessed to have the opportunity to work with the likes of some of her long time respected inspirations such as KRS-One, Afu-Ra, PF Cuttin, Madlib, Phil the Agony and Jamaica's dancehall king, Delly Ranx. Influenced by vast arrays of genres and styles and inspired by all the beauty,hope,and struggles of the world; Sarai Knowledge aspires to bring forth an uplifting and positive message to the people to bring unity within all humanity despite indifferences with her gift and passion of music.Page 3Buy NowSupport the movement and get your album today!!* Now available at all major retailers worldwide *

LIVE

Certified Organic

||acoustic EP||

CALL IN or GO ONLINE now to your local radio station and request to play your favorite from JUST BE The EP!! Now featured on all major radio playlists in the U.S.!01 Oh My Child (intro)02 Your Reality with J RockA03 Yin & Yang04 Leaving Sorrows Behind with J RockA05 Finding You06 Music That Matters (9 SF musicians)07 Oh My Child (outro) Wild 95.5 FM - W. Palm Beach, FL (866) 550-9550 WJLB 97.9 FM - Detroit, MI (313) 298-7098 WGCI 107.5 FM - Chicago, IL (312) 591-1075 Kiss 108 FM - Boston, MA (617) 931-1108 JAMN 94.5 FM - Boston, MA (617) 931-1945 Power 105.1 FM - New York, NY (800) 585-1051 The Beat 106.5 FM - Richmond, VA (800) 474-0000 HOT 93.9 FM - Honolulu, HI (808) 296-1043 Star 104.3 FM - Ashville, NC (866) 662-1043 KMEL106 FM - San Francisco, CA (415) 896-5635 HOT 92.3 FM - Los Angeles, CA (866)HOT-JAMZ 100.3 FM - Los Angeles, CA (888) 696-1003 KHTS 93.3 FM - San Diego, CA (619) 570-1933 Kiss 107 FM - Cincinnati, OH (513) 749-1071

JUST BE The EP

Buy Now

Bump The Beat

Certified

Underground

Do You Believe?

Do You Believe

A Night & A Day

BreatheBeen So Long with Meru MatuFind Myself wAfu RaNever Too LateSedating GameReleaseGotta Be Freea night and a day01 Breathe (Surya Dubplate)02 Been So Long with Meru Matu03 Finding Myself with Afu-Ra and Koll04 Never Too Late 05 Sedating Game06 Release 07 Gotta Be Free 08 Wake Up Now!

Be Alright

be alrightSarai n' J RockA wit a pyramidJUST BE...CY CLOTHING in VegasSMOKE IT UP in SacramentoJUST BE YOU!Hands Up!JUST BE FamilyJUST BE FREE!Sarai KnowledgeJ RockAJUST BE HAPPY!THE Highest High!Backstage with KRS-One The ANKH of...JUST BE MUSIC!Jr Gong and JRockABeltin out harmonies...Support Plant's Rights to FreedomPut cha Fists Up!Sarai N The RZAJUST BE TRUESay What||JUST BE News||

........

February 2010

Opening for

KRS-One

The Roxy Theatre

9009 W. Sunset Blvd.

Hollywood, CA

Friday, February 19th

Doors 8pm Show 9pm

$22 All Ages

(available _Ticketmaster)

Performing their debut of

the Manny Pacquiao

fight song...

"Rock A Show!"

Special Guests:

DJ Triple Tree &

Live Art by Vincent Gordon

........

January 2010

Happy New Year!!

JUST BE Records

is teaming back up with Zack Crawford Productions and Drew Correa on a

dope new record...

soon to be announced!!

Chicago, IL

January 20th-25th

.......

December 2009

J RockA & Sarai Knowledge are featured in

The Source Magazine

and XXL Magazine

as NEW Up & Coming Artists

Read online at www.thesource.com

for full interview under

Features - Online Exclusives

........

November 2009

First mainstream

radio play on

WiLD 95.5 FM

W. Palm Beach, FL

of featured single

"Bump The Beat"

All songs from The EP are now being played on 350+ major radio stations across the US! Call into your favorite radio station to request your favorite!

Hip Hop Meets Couture

Friday, November 6, 2009

7pm-11pm

City Hall, San Francisco

A historical evening of high couture fashion show

infused with hip-hop,

live performances, and music/fashion professionals!

Meet in greets with the likes of Ed Hardy, Warner Bro,

The Source Magazine,

Interscope Records,

and many more...

$40 / $100 VIP

includes admission to the official afterparty

at Club 525

525 Howard St, San Fran

Limited presale tickets available online at airbornetickets.com

........

October 2009

JUST BE The EP

NOW AVAILABLE

on iTUNES

and other major

retailers worldwide!!

........

September 2009

Urban photoshoot for magazine and promo

in Sacramento, CA

JUST BE The EP

released on

cdbaby.com

for download

........

August 2009

Hear 'em fresh outta

Zack Crawford studios,

J RockA & Sarai 's finished album JUST BE The EP

with production from the

Hit Factory in Miami

.......

July 2009

J RockA & Sarai Knowledge finishes their new single

"Bump The Beat"

produced by Drew Correa, 2009 Grammy winning producer for

Lil Wayne's "Mr.Carter" featuring Jay-Z

.......

June 2009

Def Jam Records Hip Hop Showcase with performances by J RockA & Sarai Knowledge

The Terrace Nightclub, Pasadena, Ca June 21

.......

May 2009

Live radio appearance on KPOO 89.5FM in San Francisco. Performing a

live acoustic set and

discussing world

and social issues

.......

April 2009

CY Clothing photoshoot for new eco-friendly line of organic hemp,

cotton, and bamboo

San Francisco, CA

cyevolution.com

Photos by:

Kayvon Eskenas

.......

March 2009

Featured blown glass models at Las Vegas

CHAMPS Tradeshow

at the Riviera

Photos by:

www.shannondorn

photography.com

.......

February 2009

Performance with Jamaica's dancehall artist, Delly Ranx

Bruno's, Mission St.

San Francisco, CA

Cooyah Clothing photoshoot Las Vegas, NV

Photos by:

Shannon Dorn

Justice

unity

Strength

Truth

-to be-

Blessed

Eternally

"... emerging into the music industry ready to take you on a melodic journey with talent from the heart and inspiring lyrical diversity to keep you lifted..." With their recent release, JUST BE The EP, featuring production by Drew Correa, 2009 Grammy award winning producer for Lil Wayne's "Mr. Carter" (ft. Jay-Z), J RockA and Sarai Knowledge are continuing to make a buzz!! They were featured in both The Source and XXL Magazine as up and coming artists with full interview exclusives. With quality records from the Hit Factory and production from big industry names, J RockA and Sarai Knowledge can rock a stage with a fierce performance and can hype up any crowd for an unforgettable show. They have shared the stage and worked with KRS-One, Phil The Agony of Strong Arm Steady, Chace Infinite of Self Scientific, Afu-Ra of Life Force, Aqua Monk of Perverted Monks, Koll of BGK, Jamaica's dancehall king Delly Ranx, DJ Triple Tree of PYRX band, DJ Premier, Madlib, PF Cuttin, and many more! They recently performed a historical event in San Francisco City Hall for a "Hip-Hop Meets Couture" fashion show sponsored by Ed Hardy and The Source Magazine sharing the stage with other well known bay area artist such as Erk The Jerk, The Jacka, Evenodds, San Quinn, and more. You can also check them out rappin' in Lyrics Born's premier of his music video "Oh Baby!".J RockA and Sarai Knowledge having been creating music together for 6 years but have been music driven their whole lives. In 2008, they officially established their own indie record label J.U.S.T. B.E. Records based on their idealism of Justice, Unity, Strength, and Truth (to be) Blessed Eternally. J RockA and Sarai strive to bring a message of hope and bring forth inspiring, informative, and elevating sounds of healing through the gifts of word and melodic frequencies. Locally in San Francisco, they involve themselves within the community such as the Youth Speaks poetry organization, homeless outreach, community gardening, organic living education, and making frequent guest appearances on KPOO 89.5FM radio for live performances and interviews. KPOO is the first African-American owned and operated noncommercial radio station that gives voice to people using the airways to educate the community while also specializing in variety of music. J RockA and Sarai particularly appear on Prison Focus Radio to discuss their views on world and social issues. Actively involved in many aspects of promoting the green movement and organic living, JUST BE Records advocates Cooyah Clothing, a popular reggae inspired clothing line since 1987, in their launch of an eco friendly line. This eco line based out of Miami, CY (see why) Clothing, brings organic cotton, hemp, and bamboo fibers trendy with their hand drawn all natural ink prints. Various styles are now available at Cooyah retailers worldwide. Be sure to look out for the JUST BE family as well as many familiar names in the music industry as the faces promoting this green movement. Now couldn't be a better time to make people feel good with music that uplifts, informs,& inspires but at the same time keeps ya body movin'. We strive to bring a message of hope and bring forth inspiring, informative, and elevating sounds of healing through the gifts of word and melodic frequencies. JUST BE is a movement..it's a positive message to unite people to overall simply..JUST BE!JUST BE Records hope to bring a brighter message of tomorrow with their articulate sound and activism. Whether youre a lover of pop, hip hop, reggae, folk, rock, or even spoken word; you will find a place in your soul where you will be taken away to another place with their unique message...